Today, we would like to share some thoughts on the tourism industry under the test of the pandemic with Dao Bo's partners, industry friends, and tourism enthusiasts.

At the beginning of 2020, the novel coronavirus pneumonia epidemic ravaged China. Since the tourism industry was officially announced to be in a state of suspension on January 24, in addition to dealing with the short-term crisis, we will also face a long road to recovery!

In 2019, the challenges were overwhelming! The macro economy was declining, the industry was severely differentiated, and venture capital was entering a cold winter... The traditional era of "lying down to earn" relying on demographic dividends has ended. Industry reshuffling and corporate transformation are the trends of the times, and the novel pneumonia epidemic is just a catalyst accelerating industry reshuffling and promoting corporate transformation. Currently, tourism operators who are in difficulties and share the same aspirations with Dao Bo are asking themselves:

- Even without this epidemic, would the company still be in a situation where growth is difficult?

- Can business models that have been in place for decades still match the changing trends of future market demands?

- As a small and micro enterprise, are we an existence that is dispensable in our industry?

Looking back at the SARS outbreak in 2003, although the tourism industry was one of the most directly and quickly impacted industries, its rebound and recovery speed were also the fastest. Unlike the SARS outbreak 17 years ago, this new epidemic coincides with the layered resistance to the transformation and upgrading of China's tourism industry, filled with unknowns and variables. However, crises breed opportunities. China has the largest market capacity, the market is always there, and with economic development, people's yearning for a better life is becoming stronger. The demand for tourism consumption is a major trend that only increases!

In summary, we need to prepare ourselves and seek opportunities in crises!

In this sharing, we will discuss how Dao Bo has utilized this time to strengthen its internal capabilities during the pandemic:
 
1. Refine the online promotion of the Dao Bo brand. As a traditional inbound travel agency for over a decade, we have been deeply cultivating service quality and product customization in the inbound field. For a long time, our clients' needs have been offline customization, but with the gradual increase in outbound business, we have always been eager to step into the vast online world and create a place for the Dao Bo brand. Undoubtedly, the current environment has given us this opportunity. The powerful internet breaks through the barriers of the pandemic, and Dao Bo's subscription account is growing robustly every day. The recognition and encouragement from our fans have brought us closer despite the distance.

2. Deepen new products and create a new website. Unlike well-known OTAs and state-owned enterprises, we are a small and exquisite inbound agency with long-term stable clients. Our goal is to be a small but refined century-old store. Whether it is upgrading service quality or innovating route designs, these have always been our core competitiveness. We would like to thank our like-minded partners, as it is because everyone unconditionally agrees with this approach that we have been able to continue our joint exploration and deepening during this special period!

3. Improve the basic quality of the team through online training and offline reading. As a qualified tourism operator, one must be knowledgeable both domestically and internationally and possess a tenacious fighting spirit! Early in the pandemic, our general manager, Ms. Yu Xiaoxia, proposed the requirement for all Dao Bo staff to "calmly read and abandon impatience." Amidst the noise, Dao Bo people have a unique calmness and composure. Staying true to our original intention, focusing on our career, and loving life are the beliefs in each of our hearts. It is not hard to imagine that a group of internally fulfilled and strong individuals gather together with a common and clear goal! What difficulties can we not overcome?!
 

I believe that after this pandemic, people will pay more attention to health to a certain extent, and outdoor tourism will undoubtedly better meet people's psychological needs. For example, various forms of small groups such as themed tours, old friends' groups, family groups, self-driving tours, and hiking tours will generally be recognized, and Dao Bo's advantages in these areas will be better developed! What we need to do now is to strengthen our internal capabilities and prepare for the industry's recovery. This is exactly –- "biting the green mountain and not letting go, with roots firmly planted in the broken rock..."